What’s better? What’s ick?
Already on dark theme (Learned from Zomato if majority of userbase is inclided towards dark theme; make that as a base for development) No email id sign up - WhatsApp notifications are easy to interact and brings loads of convenience but restricting sign up on contact number may bring resistance
No Zomato red flash - (Still exists in Zomato; red flash on first load on dark theme is a conflict to dark theme’s nature)
Shimmer loading - Keeps the user focused giving them idea what they should be expecting

On-boarding is pretty simple, within 3 CTAs user is part of the system. Particularly, using a one-time landing page to achieve two essential tasks of getting location permission and subtly conveying how the info will be utilized for creating a personalized feed makes that one extra necessary CTA more compelling.

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